In 2025, Hayk Amirkhanyan, the PR Officer of the “WE” Youth NGO of Lori Region, participated in a two-day strategic communication training organized by the Public Journalism Club. The session was attended by NGO leaders and communication specialists from Yerevan and various regions.
During the intensive training, participants deepened their expertise in the strategic planning of public campaigns, target audience analysis, and the formulation of impactful messages. Special emphasis was placed on selecting effective communication channels and utilizing tools to evaluate the success of implemented campaigns.
The course was organized within the framework of the “Just Judicial Reforms” project, implemented by a consortium led by the Development and Democracy Fund (DDF). Consortium members include the Public Journalism Club, the Helsinki Citizens’ Assembly Vanadzor Office, and the “Protection of Rights Without Borders” NGO.
