The “Media-Check” Fact-Checking Clubs in Lori Region project is implemented in the communities of Tashir and Gyulagarak with the aim of strengthening youth media literacy and critical thinking, as well as promoting the fight against disinformation and media manipulation.
The project seeks to counter disinformation and media manipulation in the Tashir and Gyulagarak communities of Lori Region by establishing fact-checking clubs and creating new platforms for cooperation and engagement.
Within the framework of the program, fact-checking clubs have been established for young people. Club members participate in weekly “MediaWeekends”, where they learn how to assess information sources, distinguish between false and reliable information, and develop critical thinking skills. During these sessions, participants also create their own media content including articles, photo stories, and videos which are published on the organization’s website and social media platforms.
The project also includes the development of innovative educational tools. In particular, a game-based quest will be created and used not only by youth in Tashir and Gyulagarak, but also by young people from Lori Region and neighboring regions. This interactive tool will help participants learn how to identify disinformation and effectively counter media manipulation in an engaging and practical format.
In addition, a social media awareness campaign will be implemented through short videos (reels) produced by project participants. These videos will address topics such as media literacy, digital safety, and the harmful effects of manipulative content, contributing to increased awareness among a wider audience.
The “Youth in Action: Empowering and promoting youth leadership in Armenia” program is co-funded by the European Union and the Konrad Adenauer Foundation and is implemented jointly with World Vision Armenia, the Media Initiatives Center, and the Gyumri “Youth Initiatives Center.”
